Top Social Media Trends for 2015?!

I have been talking about different social media giants,who leads the market in 2014. I have shared their features, their pros and cons, and how you can be successful on those sites. Now, let's discuss what is the future, what 2015 is bringing for us? I will share some predictions I found.

1.) The importance of Mobile-First World will grow further!

Naturally the usage rate of cell phones are growing tremendously, but with that the average screen size of  smart phones are growing too. Millennials' never leave their phones, and their daily social media usage rate has increased by 15% in 2014. In 2015 marketers, instead of being mobile aware, be mobile first, in 2015 companies needs to start their marketing strategies with the mobile ads, then scale up for computer, television, and billboards.

2.) Pay-to Play Social World!
In 2015 marketers should not think social media as a free advertising, companies should definitely invest their time and money to identify the right audience.

Some interesting data about 2015!

3.) Social Content Continues as the Rising Marketing Star!
Keep doing great content, however be smart with it, make sure the content is share-able, and introduced in a very creative ways.

4.)The Social Splinter-net Will Continue!
The social diversity on the internet is a very big challenge for marketers, it is becoming more challenging when you are targeting the younger generation. It is essential for marketers to know when, and where their audience spend their time. Mass customization, personalization, will go even further.

All in all those are some basic predictions for 2015, but I will continue to research the best predictions for 2015!

What do you think will be the leading site for 2015? Any new comer?


Here is the link to read the whole entire article!
http://www.clickz.com/clickz/column/2378721/top-5-social-marketing-trends-for-brands-to-watch-in-2015

Social Media Ethics at the Workplace.

The usage of social media is rising, and unfortunately people tend to use it unethically in their workplace, and with their colleagues, and friends.

They have surveyed US. workers who use social media actively compared to workers who do not, and the results are very interesting. First they answered several question, like sharing bad experience about your company, or do less work to compensate cut benefits, etc; workers with active social media answered yes on average 40-50% while workers who do not with an average of 10-15%. We can conclude that employees who use social media in more than 30% during its work time, tend to behave more unethically, but they tend to observe more unethical behavior, and they more likely saw someone to report it.

So what is the relation between ethics and social media?
First of all, this problem probably would not occur if some workers would not spend more than 30% of their  work time on social media. So when do they work, and what is the quality of their work?
The solution can be to incorporate a social media policy which includes set policies, training, and it would hold employees accountable.

All in all, employees at the workplace should be focused on to give their best to the place where they work, and not to spend 1-2 hours on blogging, Facebook or Twitter.


Here is the link to read the full article!
http://mashable.com/2012/03/17/social-media-ethics/

To be an Influencer on Google Plus!

If you would ask all the people around you to name one social media site, probably everyone would say Facebook, if not, then they would say Twitter or Instagram. However a lot of people, and businesses forget about Google+, which appeared later than Facebook. Google Plus is quite different than what we are used to, it has a simplified platform, however the activities you can do on it are very unique, and the fact that with the same account we can use all the other Google features is very fascinating.

Who uses Google+ the most!

Why businesses should invest their time on Google+, because its user-base is growing, and they ca reach different target market than on Facebook or Twitter.
Let's see the five best way to improve your business marketing on Google+.

1.)Just have a great profile-first visual expression is very important
2.)Be active with your sharing
3.)Know how to utilize circles-you can organize people into different groups so you can have very specifically targeted posts
4.) Take time to use Hang Out- unique way to promote, and to boost engagement
5.)Add value with your comments-people will look forward to see your future comments

To develop a very successful strategy takes time, however if you follow those step you will be able to start stronger than the others. Google+ is an unexploited social media site, therefore it has a huge social media marketing potential. It has a lot of different unique characteristic, and different audience, hence it is worth for businesses to engage with Google+.

Here is the the link for the whole article!:
http://www.business2community.com/google-plus/google-plus-marketing-tips-5-simple-best-practices-become-influencer-google-plus-0832296

LinkedIn as the most powerful B2B Marketing tool in the 21th Century!

 Everyone considers LinkedIn as the biggest professional networking site, and also the biggest platform for B2B networking. They have more than 300 million users around the world, and they have two new applicants in every second. Their user demographics is very diverse, however the usage rate of young professionals, and start ups are increasing greatly.
In the recent days I was thinking that  LinkedIn has all the information I would like to search for: people, companies,jobs, news, professional blogs, etc. Today I caught an interesting article of why LinkedIn is the most powerful marketing tool for businesses.

Top Companies on LinkedIN

The three main reasons are Media, Partnership, and Clients.

 1.) MEDIA:
Everyone knows that media exposure is critical to raise brand awareness, and to position your brand in the market. However those are very expensive tools, therefore why not to use LinkedIn. Companies can expand their networks, hence they can be in an every day touch with any other business for free. Which would allow them to raise brand awareness without any press release.

2.) PARTNERSHIP:
A good strategic partnership can boost any company, it can help by referring each other to the clients, or selling complimentary products or services. It is not easy to find the right partner to create an alliance or a joint venture, so where you should search? Of course LinkedIn.

SHORT STORY:

Martine Martinez, Founder of Entrepreneur Card, managed to set up partnerships with over 30 leading brands, get featured in over 10 media publications and attract 150+ entrepreneurs to his launch party. All through the power of LinkedIn.(Huffington Post)

 3.)CLIENTS:
 LinkedIn is a very powerful tool to search for clients whether of the industry size, location etc. There is another short story from one CEO's experience;  he said that they tried all kinds of marketing, TV, Radio, Newspapers, but they spent a tons of money, and time on those. LinkedIn helped them to connect with the right clients, and to build sustainable relationship with them. Which boost their revenue by $150K in 90 days with the cost of $1000 on advertising.


Of course the company is really serious about its future, therefore during a conference in San Francisco, they presented their future crucial strategies which are based on:  Identity, Networks, and Knowledge.

 I am really impressed about how LinkedIn built this huge professional network, and I am looking forward to see what they will bring for us in the future.

What do you  think will be their newest feature?


Here is the link of the original article:
http://www.huffingtonpost.com/anfernee-chansamooth/why-linkedin-is-the-most-_b_5706017.html