Today I will be writing about an interesting article which concludes today's social media marketing , and mentions how Facebook contributes to it. I spent my morning to search through the internet to find an interesting article for you. Well, I found one which gives an insight of company daily successful social media operations.
As we realized social media stepped into our daily life, to know how importantly shows the fact that 93 % of marketers use it. According to the article, companies not just have to pay attention to integrate it; the key is how you integrate it into your daily business life. Social media gives you infinite opportunities to interact with customers, and to raise brand awareness.
Let's take a look into the daily operations; 7 am is when the first post goes live. They state that successful social media never sleeps, and matches with consumers schedule. Therefore at 8 am they are already checking the analytic. Even the best posts after their peak, they quickly decline, but what we can know that they reach more, and more people. For example buzz feed posts reaches at least 7 million people thankfully for Facebook, which contributes with at least 4 million views. Later on they have a meeting at 10 am again, to discuss the next post which goes live at noon. Then at 2 pm they are already monitoring the traffic, and the hits, to know which demographics segment was the most interested, and what did they use to access the add. The reason to know all those facts, data, to use them during the 4 pm brainstorming meeting for the next post. At 5:30 pm the last post goes live, but life does not stop in the company, they are starting to prepare for the next day.
This was a brief conclusion of a great article, but now let me share with you my opinions.
First of all, I agree that social media for companies is not just to be present, is that how do they reach their customers. If I think about it, I only click on ads which raise my attention, and very close to a need I have. It is interesting how much time they spend to analyze us, they know everything about us. When do we wake up, when are we the most catchy for a good ad, what are our future needs. I really like how much effort they put into, to gives us quality adds, posts, not junks what we might like or no. As I was reading through this article, I started to respect them more and more.
Check out this video!!! It has a lot of interesting facts about Social Media!
If you want to read the full story just click here: http://www.entrepreneur.com/article/236921
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