Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

After today´s morning discussion about Twitter, I started to feel that it has great influence on customers. Therefore , I became interested about the fact how influential Twitter is. Hence to come up with a new post, which will be about Twitter, I searched after something which compares Twitter with Facebook.

As we know Facebook is still the biggest user based social engine, but is it still the best for valuable promotion?

Will Twitter outgrow Facebook in the responds too?

According to the article I found, Facebook is heading backward in the choice of company’s promotion decisions?  Lately only 17% of US based social network users believes that Facebook promotions lead to actual purchase. Let's say that 17% is very low, for Facebook. This is true, if I think about it, I use Facebook since 2009 probably, in that 5 years I probably shopped once, because of one influential add. I am a person who clicks on them, and reads them, but for some reason Facebook ads make you do lot of extra things, or when you click on them is not exactly the same like in the promotion.

Twitter Fans are growing faster in 2014!

Let’s see about Twitter now, first here is an interesting fact that 40% of US based customers think that twitter adds leads to actual purchase. This is more than double than Facebook's. Twitter has some advantages in boosting human relationships, by tweets, re tweets, and other ways where you can directly communicate. Twitter also has a great increase in their video tweets, they are highly viewed, and re tweeted. Even if nowadays it seems that Twitter is a more flourishing tool for promoting, really never underestimate Facebook, they are always working on something new.

To share some personal opinion,at the end. I never really used Twitter until last week. Until now I am only following some of my favorite brands and athletes, but to be honest it is more attractive for me than Facebook. Their posts are way shorter, and cleaner, I actually take time to read them more often because they are less then 100 characters. The best on Twitter that you don't see million other adds around the posts.

Here is the link of the article if you are interested to read it:
http://www.socialmediatoday.com/content/twitter-vs-facebook-which-one-better-promoting-your-brand