The Top 7 Social Media Trends in 2014

It is always a big question that who will be the winner by the end of the year? 
 In social media the trends are changing very quickly, new competitors appear almost every month. In the recent years everyone would think that Facebook will continue to dominate, however, Pinterest, Instagram, Vine, Twitter are building huge user base.

So what actually happens in 2014?
Forbes has an interesting article about the top 7 trends in 2014. Here are the most interesting ones.

1.) Investment in Social Media will become necessity, not a Luxury.
In 2014, 92% business owners recently mentioned that social media essential for them. However they are concerned how the measure their ROE on their social media efforts, and small businesses have trouble of finding well trained personnel for their social media.

2.)Image-Centric Networks Will See Huge Success?
Pinterest, Instagram, Snapchat has been building their user base, and their user loyalty. For example even MTV announced that they will use snapchat to announce their nominees.

3.)LinkedIn major player in B2B!
Just in 2014 the usage rate of LinkedIn jumped from 28% to 57%.


4.) The rise in using micro-videos.
Companies are generating high customer awareness, by posting their short, but actionable commercials.Here is a great vine commercial from AT&T.

Social Media has very competitive environment, companies has to be very up-to-date with all their features, while their platform has to be very user friendly. I am personally impressed how LinkedIn could perform this growth during 2014.


Here is the link for the entire article!!!
http://www.forbes.com/sites/jaysondemers/2014/07/23/the-top-7-social-media-marketing-trends-dominating-2014/