Best Commercial on YouTube! Kobe vs. Messi (Turkish Airlines)

When was the last time you saw a great commercial in the TV or on YouTube, which caught your attention during the whole commercial?

Personally, I did not see one for a very long time; however when I saw the Turkish Airlines commercial with Kobe, and Messi I just could not stop watching it. Later on, this video became the most popular video commercial on YouTube with 139 million views. 139 million views is a huge number for a commercial, which was not even published during any major events.

Turkish Airlines is one of the newest major airlines, they have very new planes, and they have one of the most updated social media. They commerce themselves as the major airline who flies to more places than any other airlines. 

That is what they wanted to implement into their commercial, which ended up being brilliant. First of all, they use two people that a whole world knows. What a smart choice! Why? Because everyone in Europe, South America, Asia, Africa, Australia knows Lionel Messi, however in the USA where soccer is not the most popular sport, they have got Kobe who is one of the most popular athlete in North America. So they could already sell anything with this two person. However in the video, they could show all the amazing places all over the world you can visit with Turkish Airlines, and also during the video you can see their planes, lounges, crew, and onboard Internet accessibility.

Take a look at the commercial, I hope you will enjoy it.

It was the best commercial you ever seen from an airline, right? How did you like it? I would like to know your opinion!

The Top 7 Social Media Trends in 2014

It is always a big question that who will be the winner by the end of the year? 
 In social media the trends are changing very quickly, new competitors appear almost every month. In the recent years everyone would think that Facebook will continue to dominate, however, Pinterest, Instagram, Vine, Twitter are building huge user base.

So what actually happens in 2014?
Forbes has an interesting article about the top 7 trends in 2014. Here are the most interesting ones.

1.) Investment in Social Media will become necessity, not a Luxury.
In 2014, 92% business owners recently mentioned that social media essential for them. However they are concerned how the measure their ROE on their social media efforts, and small businesses have trouble of finding well trained personnel for their social media.

2.)Image-Centric Networks Will See Huge Success?
Pinterest, Instagram, Snapchat has been building their user base, and their user loyalty. For example even MTV announced that they will use snapchat to announce their nominees.

3.)LinkedIn major player in B2B!
Just in 2014 the usage rate of LinkedIn jumped from 28% to 57%.


4.) The rise in using micro-videos.
Companies are generating high customer awareness, by posting their short, but actionable commercials.Here is a great vine commercial from AT&T.

Social Media has very competitive environment, companies has to be very up-to-date with all their features, while their platform has to be very user friendly. I am personally impressed how LinkedIn could perform this growth during 2014.


Here is the link for the entire article!!!
http://www.forbes.com/sites/jaysondemers/2014/07/23/the-top-7-social-media-marketing-trends-dominating-2014/

Brand Marketing on Vine! How to sell yourself in six seconds

I think Vine is one of the most unique, and interesting social media site. It is so amazing how people can shrink a lot of information into six seconds. I think people who are uploading innovative Vine videos are very talented. Companies who are uploading catchy six second videos are fascinating.

I was reading a very interesting summary about vine and marketing, it starts with saying how companies have to get the message right. Some people think that you can't deliver it in six seconds, but yes you can, just like in 140 characters.

The following video is a great example of how a company can attract people in 6 seconds.

 

As the article mentions those videos have some characteristics. They have two important points, first that, they actually leave the door open for you to return. They make you feel that you want to watch their next video. Second, great video ads, make you feel the that your six seconds were worth for creativity.

As the conclusion of the article, as long as big brands such as coke, or Honda, or Samsung put their weight behind Vine, Twitter will keep adding features to the platform. Another conclusion is that a format which encourage creativity, and fresh perspective so well, will have no doubt to have a consistent sport among the content marketing services.

All in all, I am day by day very impressed from the most amazing Vine videos, and I have huge respect towards the creators.

To read the article, and to check out great vine ads!
http://socialtimes.com/brand-marketing-vine-sell-six-seconds-2_b203119

7 smart ways marketers are using Pinterest to drive sales

I am very new to Pinterest, as I just signed up for it. Therefore I took sometime to search through it, and explore its features. I really like it, it is almost like Instagram, but with a bigger platform, with all kind of things, what can catch your interest.

To share with you an attractive article, I choose one which shares with you the top things marketers use to really improve sales.

1.)Need to launch the actual Pinterest site, which knows what customers pinning about.
2.)Share Geographic Location-For example you can do that for travelers, for people who are planning a future wedding place or etc.
3.)Innovative Board Names-Just give creative names to your pictures or products
4.)Alert followers of Price Changes-customers love extra features, and they also love good prices
5.)Focus on Hobbies not products-need to have sufficient knowledge about customer preferences and hobbies

Very Important to focus on Hobbies!!!

6.)Be Transparent- people love to feel close to the company,
7.)Make it a competition- engage your customers with your products and services and reward them

To share my ideas about this article, I think has all the essential points how to market on Pinterest , however I think to be successful you need to have some unique characteristics. From all the seven points, I think the key one is the focus on hobbies and not on products. Customers can like products, but if you try to sell it in a way, that they can imagine themselves benefiting from those products and services then you are the winner.

If you want to see some examples just click on the link of the article!
http://www.responsys.com/blogs/nsm/social-media-marketing/7-smart-ways-marketers-using-pinterest-drive-sales/

Instagram as the King of Social Media by the end of 2014

 Personally Instagram is my favorite, social media site. I can look through the daily life of my friends by just watching their pictures. I believe that most of us started to use Instagram, because we enjoy watching pictures, and to get a visual insight into our friends life. We do not need to scroll down, to read millions of posts,and spams, instead of that, we just see the pictures and enjoy them.

So why Instagram would be the best in 2014?

Just an amazing Instagram picture to make your day :)

Since Instagram allows marketers to promote their products by using visual effects. Why is it that useful, because since we are young, we all love watching the pictures in the books, newspapers, coloring books. We can also remember better for a picture then for a phrase.

The article gives 3 reason why Instagram will be the best this year. First as I mentioned that social media becomes more visual. Second that Sponsored posts are becoming mainstream. It means that companies have sponsored persons, who post about their brands. They believe that this method highly influence buying behavior. Third Instagram has not peaked yet. Marketers just started to understand how to use Instagram as a tool,  therefore big developments should come soon.

I hope ads won't appear suddenly on Instagram. I think that's why their user number grows this fast, because people enjoy that they see the ads what they want. We follow people, organizations we would like to, because we want to see their pictures not others. Even the payed persons, I think those ads are very unique. Why? Because I prefer to see a picture of one of my favorite athlete posting about that they drink the same juice, or they wear the same pant like me, rather than the company posting a random something.

This short video has some interesting facts about Instagram.

 You guys can check out the article and an interesting slide show at the end:
http://www.steamfeed.com/instagram-will-king-social-media-2014-leverage/

Twitter Vs. Facebook: Which One Is Better for Promoting Your Brand?

After today´s morning discussion about Twitter, I started to feel that it has great influence on customers. Therefore , I became interested about the fact how influential Twitter is. Hence to come up with a new post, which will be about Twitter, I searched after something which compares Twitter with Facebook.

As we know Facebook is still the biggest user based social engine, but is it still the best for valuable promotion?

Will Twitter outgrow Facebook in the responds too?

According to the article I found, Facebook is heading backward in the choice of company’s promotion decisions?  Lately only 17% of US based social network users believes that Facebook promotions lead to actual purchase. Let's say that 17% is very low, for Facebook. This is true, if I think about it, I use Facebook since 2009 probably, in that 5 years I probably shopped once, because of one influential add. I am a person who clicks on them, and reads them, but for some reason Facebook ads make you do lot of extra things, or when you click on them is not exactly the same like in the promotion.

Twitter Fans are growing faster in 2014!

Let’s see about Twitter now, first here is an interesting fact that 40% of US based customers think that twitter adds leads to actual purchase. This is more than double than Facebook's. Twitter has some advantages in boosting human relationships, by tweets, re tweets, and other ways where you can directly communicate. Twitter also has a great increase in their video tweets, they are highly viewed, and re tweeted. Even if nowadays it seems that Twitter is a more flourishing tool for promoting, really never underestimate Facebook, they are always working on something new.

To share some personal opinion,at the end. I never really used Twitter until last week. Until now I am only following some of my favorite brands and athletes, but to be honest it is more attractive for me than Facebook. Their posts are way shorter, and cleaner, I actually take time to read them more often because they are less then 100 characters. The best on Twitter that you don't see million other adds around the posts.

Here is the link of the article if you are interested to read it:
http://www.socialmediatoday.com/content/twitter-vs-facebook-which-one-better-promoting-your-brand

A Day in the Life of a Successful Social Media Strategy

Hello Everyone,

Today I will be writing about an interesting article which concludes today's social media marketing , and mentions how Facebook contributes to it. I spent my morning to search through the internet to find an interesting article for you. Well, I found one which gives an insight of company daily successful social media operations.

As we realized social media stepped into our daily life, to know how importantly shows the fact that 93 % of marketers use it. According to the article, companies not just have to pay attention to integrate it; the key is how you integrate it into your daily business life. Social media gives you infinite opportunities to interact with customers, and to raise brand awareness.

Let's take a look into the daily operations; 7 am is when the first post goes live. They state that successful social media never sleeps, and matches with consumers schedule. Therefore at 8 am they are already checking the analytic. Even the best posts after their peak, they quickly decline, but what we can know that they reach more, and more people. For example buzz feed posts reaches at least 7 million people thankfully for Facebook, which contributes with at least 4 million views. Later on they have a meeting at 10 am again, to discuss the next post which goes live at noon. Then at 2 pm they are already monitoring the traffic, and the hits, to know which demographics segment was the most interested, and what did they use to access the add. The reason to know all those facts, data, to use them during the 4 pm brainstorming meeting for the next post.  At 5:30 pm the last post goes live, but life does not stop in the company, they are starting to prepare for the next day.

This was a brief conclusion of a great article, but now let me share with you my opinions.
First of all, I agree that social media for companies is not just to be present, is that how do they reach their customers. If I think about it, I only click on ads which raise my attention, and very close to a need I have. It is interesting how much time they spend to analyze us, they know everything about us. When do we wake up, when are we the most catchy for a good ad, what are our future needs. I really like how much effort they put into, to gives us quality adds, posts, not junks what we might like or no. As I was reading through this article, I started to respect them more and more.

 

Check out this video!!! It has a lot of interesting facts about Social Media!

I hope you enjoyed my brief posts about a daily social media operations, of a successful company.
If you want to read the full story just click here:  http://www.entrepreneur.com/article/236921